Let's tell stories that move people and make people think, whether that's through a 30s spot, a documentary on YT or a tea cup. Put culture first, people first, historically excluded people first built environments where everyone can be heard this is the most exciting time in the history of ads, because today, ads can be anything. Where a story is told is less important than why or how. This is going to be fun in the end. if it is not fun, its not the end. Because we are talking to people and people will always surprise you.